In our digital age, messages aren't always clear. Hardly any are worth saving. PAPYRUS keeps it real by keepin' it human.

Print, OOH (spec)
(copy, art, and concept done by me)

Print

OOH

Digital Breakdown: Digital billboards experiencing "technical difficulties" will be behind traditional billboards with PAPYRUS branding.

Flip Phone Greetings: Flip phones are just robotic greeting cards that fall flat in sentimentality. These phones from yesteryear will be placed strategically around the city for the curious to pick up. Inside will be messages communicating the preference of personalized cards over text.