Vodka is perceived as being similar in taste, but Chopin Single sets itself apart in its tiny village distillery. The result is a distinct tasting vodka that only a tiny village focus would be able to pull off.
OOH, Print, Digital (spec)
(copy, art, and concept done by me)
OOH
Village Carriage Delivery: On select nights, Chopin partners with local alcohol delivery service company, Saucey, sending its spirits to downtown city residents via horse-drawn carriages. These lit carriages will have logos displayed for passersby and photo ops.
Top ad reads: Chopin Single. "Savor the village."
Bottom ad reads: Chopin Vodka
Chopin Single Skate and Taste Night: This winter, Chopin Single is being served on ice. Adults will enjoy sponsored Chopin Single Skate and Taste Night at ice skating rinks in various cities. The Chopin Single logo will be predominately displayed through the ice, and a warming shelter will offer complimentary tastes of Chopin Single with a coupon for purchasing later.
If Chopin Single makers had proverbs their family spoke, what would they say?
Digital
Chopin Single provides some words to ponder that are always in good taste, even when friends' statuses aren't.
